LIGHT
SHADE
A collaboration between The Essential Baby Co CIC and CardMedic
Co-creating Clear, Inclusive Healthcare Communication , Together
Design with confidence.
Communicate with impact
Light Shade is a community-powered movement reimagining healthcare communication, so no one’s left behind.
Born from lived experience.
Backed by innovation.
Powered by people like you.
Whether you create communication tools or struggle to understand them, this is your invitation to co-create better care.
“I didn’t understand the leaflet… so I missed the appointment.”
That’s a reality for far too many families.
Light Shade changes that by making healthcare communication clear, human, and co-created.
This is what collaboration for equity looks like.
Light Shade is co-led by:
The Essential Baby Co CIC — equity-driven innovation rooted in lived experience
CardMedic — clinical communication experts making healthcare language more inclusive
Together, we’re redesigning how healthcare speaks to people.
At the heart of this work is The haPPIE™ Initiative a growing collective of parents, patients, midwives, educators, and researchers building a more human healthcare system.
We don’t wait for equity.
We build it.
Is your message reaching the people it’s meant for?
Whether you're an NHS trust, a digital health innovator, or a community organisation clear communication is not a luxury. It’s a patient safety issue.
Light Shade offers lived-experience-led testing and feedback that transforms your communication tools.
Your experience can change the system.
We believe in centering the voices of those most impacted.
Because families are the experts in what care feels like.
Join the haPPIE™ Research Group and:
Test real communication tools used in maternity and family care
Share honest feedback on what works and what doesn’t
Help shape the materials that reach other families like yours
Receive paid opportunities where possible